PHILADELPHIA – The Democratic National Convention Committee (DNCC) announced today the opening of Studio 2016, the cornerstone of an ambitious effort leveraging technology to make this the most innovative and engaging convention in history. Studio 2016 is a state-of-the-art production studio housed in the heart of the Wells Fargo Center at the nexus of convention activities. The studio will be used to broadcast satellite and radio interviews across the country with top newsmakers and, in a first for any national convention, will also house DNC Live, a nightly live pre-show program with exclusive content aimed at millennial voters.

DNC Live, hosted by celebrities and personalities, will live stream engaging programming at the intersection of culture and politics, featuring celebrities and influencers designed to capture young viewers and keep them tuned into the convention each night. DNC Live will stream on the convention’s suite of almost a dozen platforms including YouTube, AppleTV, Roku, Amazon Fire, DirecTV, Comcast Xfinity, Xbox, the DNCC app and Twitch.tv.

“Studio 2016 and its DNC Live program will help viewers around the country connect with the convention and our message in a way that’s never been done before,” said Liz Hart, Director of Studio 2016. “By offering exclusive content featuring fresh and exciting voices, we can engage new audiences in what’s happening both on stage and behind the scenes.”

DNC Live will also feature original content from YouTube creators, vloggers who will be in attendance at the Convention, bringing unique angles to diverse audiences worldwide. These creators include:

Ingrid Nielsen
Laci Green
Nathan Zed
ItsJudysLife
“YouTube creators engage incredibly important communities online. I’m thrilled that we have built a show incorporating diverse perspectives to create an experience you can’t find anywhere else,” said Vic Bullock, Executive Producer of DNC Live.

DNC Live streams every night from 7:00 – 8:00 PM ET.